Instagram 101 for Realtors


So you’ve recently tackled the world of social media to help grow your business. You have a flourishing Facebook page and the leads are starting to roll in. We all know Facebook has many benefits as it is easy to use and it’s full of potential clients. But let’s talk about Instagram. Contrary to belief, Instagram is more than food shots and selfies! With over 700 million users, this platform is actually a very beneficial tool for your real estate marketing efforts.

This visually heavy medium is ideal for showcasing photos and videos of your listings, happy clients, and behind the scenes of your day to day grind. But here’s the catch: you must post original content. Remember, your followers are following YOU. Actively posting original and unique content will catch the eye of your next customer. This will also show potential clients that you are working hard to sell or find that home fast.

Instagram is a great tool to drive client engagement. Actively posting content and responding to comments is a start but you must do more than that if you want a successful page. I encourage you to start engaging with content posted by your community and local influencers. It is kind of like networking, the more you do it the more you will gain. Not only will you build a strong online presence, you will attract new customers, increase word of mouth referrals, and maintain client loyalty.

The next step to Instagram victory, is to hashtag, hashtag, hashtag! If you have no idea where to start, I suggest researching the trending real estate and local hashtags. By picking industry appropriate and popular hashtags, you will place your posts right in front of your target audience.

Instagram can be easy and fun! With a little bit of effort and some creativity, your page can increase your business in no time. Just remember, there are many Realtors out there but only one you! Let your personality shine.

Did you love this blog? Stay tuned for more real estate tips and tricks at the one and only First International Title.